Social Media
Strategy Quote Builder

📣 Platform Management Scope (Monthly Management Per Channel)

Scope defines how consistently your brand shows up online. Each selected platform becomes part of your digital infrastructure — influencing visibility, trust, and buyer confidence.

When platforms are:

• Active.
• Professionally managed.
• Consistent.
• Optimized.

They reinforce authority.

What's Included

• Content planning & publishing.
• Brand-aligned messaging.
• Ongoing oversight.

Growth-focused brands typically align 3+ strategically. Select the level of visibility that matches your ambition and the platforms where your buyers actually make decisions.

Social Platforms

✅ Content Post (Image/Text) Volume (per platform)

Content volume determines how often your brand shows up in front of your audience - and how quickly you generate signals like reach, engagement, saves, clicks, and inquiries.

More posts doesn't automatically mean better results. But too little consistency usually means you're invisible when buyers are deciding.

The right cadence depends on how competitive your market is, how fast you want momentum, and how many platforms you're managing.

How to Choose the Right Tier (Quick Clarity)

• 3 posts / month (Starter Presence):  Best for maintaining a clean, active profile without running a heavy content operation. Works when referrals drive business and social is mainly credibility.
• 9 posts / month (Steady Visibility):  A consistent rhythm that keeps your brand in front of people weekly. Good for most businesses that want steady awareness without aggressive growth.
• 18 posts / month (Growth Mode):  Designed for businesses that want faster learning and stronger momentum. More content = more data, more engagement opportunities, and faster optimization.
• 27 posts / month (Scale Mode):  For brands that compete daily for attention and want high visibility. This tier supports stronger campaign cycles and more frequent offers, events, or promotions.
• 30 post / month (Daily Presence):  Maximum consistency — your brand shows up basically every day. Best for high-velocity businesses where staying top-of-mind drives revenue.

Important Note

This is per platform. If you select multiple platforms, your content volume applies to each one — ensuring consistency across your presence.

🎬 Video Content Production (Reels / Shorts / TikToks) Volume (per month)

Video production determines how often your brand appears in high-attention formats — where reach, discovery, and engagement typically move fastest.

Unlike static posts, short-form video requires scripting, filming direction, editing, captioning, formatting, and platform optimization.

More videos don't automatically guarantee growth. But too little video presence often limits reach on modern platforms where algorithms prioritize motion-based content.

The right volume depends on how competitive your niche is, how fast you want audience momentum, and how central video is to your sales strategy.

How to Choose the Right Tier (Quick Clarity)

• 1 video / month (Entry Video Presence):  Best for testing short-form video without committing to a heavy production rhythm. Good for businesses exploring video visibility.
• 3 videos / month (Consistent Visibility):  A steady cadence that keeps your brand active in short-form feeds. Suitable for most businesses building video credibility.
• 6 videos / month (Growth Momentum):  Designed for brands that want faster discovery and engagement. More creative iterations allow stronger optimization and trend participation.
• 10 videos / month (High-Visibility Mode):  For businesses competing aggressively in attention-driven markets. Supports frequent messaging angles, offers, and stronger algorithm exposure.

Important Note

Video production includes concept development, editing, formatting for platform standards, and publishing-ready delivery.

If video is a primary growth channel for your business model, selecting a consistent monthly volume becomes critical.

Videos are produced for digital performance — concise, strategic, and platform-optimized. Each includes streamlined development and up to 1-2 revision rounds. Maximum length: 10 minutes per video.

💬 Community Response Coverage

In your industry, how time-sensitive are incoming messages, comments, and inquiries?

Delayed responses can slow momentum and weaken perception. Timely engagement strengthens trust and protects brand positioning.

Select the coverage level that reflects how your customers expect you to show up — and the hours your audience is most active.

• No Coverage — Self-Managed:  Best for businesses handling all responses internally and comfortable managing engagement on their own timeline.
  Coverage Hours: Not included (handled by your team).
• Standard Coverage — Business Hours:  Suitable when most inquiries occur during weekdays and next-business-day responses maintain momentum.
  Coverage Hours: Mon-Fri, 9:00 AM - 5:00 PM (8 hrs/day).
• Extended Coverage — Weekdays + Weekends:  Ideal for brands generating engagement beyond standard hours and wanting to reduce response gaps.
  Coverage Hours: Mon-Fri, 9:00 AM - 6:00 PM (9 hrs/day) · Sat-Sun, 10:00 AM - 4:00 PM (6 hrs/day).
• Full Protection — Including Holidays:  Designed for high-visibility brands, active campaigns, or competitive markets where perception and speed directly influence revenue.
  Coverage Hours: Mon-Sun, 8:00 AM - 8:00 PM (12 hrs/day), including holidays.

⭐ Review Management (per review platform selected)

Public reviews influence trust, search visibility, and conversion decisions.

If selected, we monitor and respond to positive and negative reviews on the platforms you choose below.

Responses follow pre-approved brand language guidelines and escalation protocols for sensitive situations.

• Positive Reviews:  Thoughtful responses that reinforce credibility and encourage continued engagement.
• Negative Reviews:  Structured, calm, solution-oriented replies designed to protect brand perception and de-escalate issues.
• Crisis Sensitivity:  Escalation protocols for serious complaints requiring internal coordination before public response.
• Platform-Based Selection:  Pricing applies per platform selected below, as monitoring and response workflows differ across platforms.

Select only the platforms where your brand actively receives reviews.

📊 Campaign Structure & Optimization Scope

Paid advertising works best when structure and budget are aligned.

More campaigns and variations do not automatically mean better results. Each layer requires budget allocation, testing time, and optimization focus.

To protect performance quality, each tier includes a defined campaign structure.

• What is a Campaign?  A high-level objective (e.g., lead generation, traffic, conversions).
• What is an Ad Set?  A targeting group within a campaign (audience, location, interests).
• What is an Ad?  The creative variation (image, video, copy, call-to-action).

The number of campaigns and variations must match the available budget. Spreading a small budget across too many variations reduces optimization power.

• Starter Tier:  Up to 2 campaigns · 2 ad sets per campaign · 2 ads per ad set (Focused testing structure for budgets up to ~$500/month)
• Growth Tier:  Up to 3 campaigns · 3 ad sets per campaign · 3 ads per ad set (Balanced testing and scaling for budgets up to ~$1.5k/month)
• Scale Tier:  Up to 4 campaigns · 4 ad sets per campaign · 4 ads per ad set (Expanded optimization and creative rotation for budgets up to ~$5k/month)
• Pro Tier:  Custom structure aligned to spend level and acquisition goals.

If your strategy requires additional campaigns or advanced funnel structures, this can be scoped separately based on complexity.

Select the platforms you wish to advertise on. Management fee is per ad platform selected.

📊 Reporting Cadence (Performance Reports)

Reporting isn't “busy work.” It's how we avoid guessing.

A performance report shows the real signals behind your content and campaigns — so you can see progress clearly and make decisions with confidence.

Key metrics we track (and what they actually mean):

• Reach:  the number of unique people your content reaches.
• Views / Impressions:  how often your content is being served.
• Engagement:  likes, comments, saves, shares, and profile actions.
• Engagement Rate:  the quality score - are people reacting, or just scrolling past?
• Clicks:  who took action (website, WhatsApp, call, directions, link-in-bio).
• Shares:  how often your audience spreads your content (organic referral signal).
• Saves:  high-intent behavior (people want to come back).
• Follower Growth:  audience expansion over time.

How to choose the right cadence (quick reality check):

• None:  No structured performance reporting included.
• Every Quarter:  High-level strategic overview and trend evaluation.
• Every Month  Steady clarity and consistent performance tracking.
• Twice Monthly  Faster adjustments and optimization cycles.
• Weekly  Maximum oversight and rapid strategic refinement.

Reporting frequency should match how closely you want to monitor and adjust your strategy. More frequent reporting allows faster improvements. Less frequent reporting keeps communication streamlined.

🧩 Add-Ons (Optional Enhancements)

Add-ons expand production capability, monitoring depth, and growth experiments — without changing your core monthly strategy.

Select only what supports your current goals. You can add or remove these later as priorities shift.

• Long-form Video (YouTube):  Extends video duration up to 60 minutes per clip for deeper topics, podcasts, interviews, tutorials, or long-form storytelling.
• Motion Graphics:  Animated text, transitions, callouts, and branded visual effects to increase clarity, retention, and production value.
• Social Listening:  Ongoing monitoring of brand mentions, keywords, and competitor signals to catch reputation risks and opportunities earlier.
• Influencer Outreach:  Identifying and contacting relevant creators to explore collaborations, UGC, and audience expansion opportunities.
• Giveaway / Contest Mgmt:  Planning and managing campaign mechanics, rules, participation flow, and winner coordination to drive engagement spikes.
• Hashtag / Keyword Research:  Researching search intent and trend terms to improve discovery and topic targeting across your content strategy.

📜 Engagement Term

Paid advertising, content strategy, and optimization require time to generate meaningful performance data.

Setup involves platform integrations, tracking configuration, access permissions, audience building, and structured testing cycles.

Short-term engagements limit optimization potential. Select the term that aligns with your growth horizon.

• 3 Months: Initial testing and baseline optimization cycle.
• 5 Months: Structured testing with early performance refinement.
• 6 Months: Recommended minimum for stable optimization and data-driven scaling.
• 9 Months: Extended performance refinement and competitive positioning.
• 12 Months: Long-term growth partnership with continuous strategic optimization.

This term defines strategic continuity — not just duration.

WHAT HAPPENS AFTER YOU GENERATE YOUR QUOTE?

Your estimate will be sent directly to your email so you can review everything at your own pace.

No automated sales calls. No aggressive follow-ups. No pressure to make a decision.

This quote is designed to help you understand scope, structure, and investment clearly before moving forward.

If the project aligns with your goals, you will find simple next steps inside your email. If not, you still leave with a clear roadmap of what your website would require.

We believe serious businesses prefer clarity over pressure. You decide if and when the next conversation happens.

👤 Personal Info

Fill in your:

• First & Last Name - So we get to know you.

• Email — So we can send you your quote.

• Business/Company Name — So we better understand your needs.